4 Consumer Trends Impacting Food, Beverage & Pet Innovation

Sensient’s robust ingredient portfolio delights consumers across many different categories, exposing our marketers to the evolving yet enduring ways in which consumers flex their purchasing power. In turn, we share our marketing intelligence to spark and guide insight-driven conversations around product development. In doing so, the goal is to help brands uncover opportunities and get them to market quickly and efficiently.

Discover Sensients 2022 Insights

Wellbeing 360°

Key Consumer Motivation: Wellness

Insight Summary: Enduring the pains of inflation and with a heightened awareness of nutrition, consumers are implementing proactive and preventative measures to holistically address their physical, emotional, financial, and social wellbeing.

Impact on product development

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Natural and organic ingredients

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Functional and nootropic ingredients

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Plant-based alternatives

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Veggie powders

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Low/zero sugar and sodium

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Cost-effective solutions and formulations

Insights in action

Sense of the Intense

Key Consumer Motivation: Experiences

Insight Summary: Hungry for adventure, consumers turn to food as a source of excitement, seeking out products that playfully immerse them into intensely bold experiences.

Impact on product development

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Dare-to-try flavors and unexpected flavor mashups

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Shareable, influencer-worthy visuals

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Textural layers

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Extreme sensory attributes, i.e., extra spicy or hot pink color

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Interactive elements like color-changing, tongue-staining, etc.

Insights in action

Back to the past

Key Consumer Motivation: Experiences

Insight Summary: Yearning for security and familiarity, consumers search for products that enable them to emotionally escape to simpler times full of comfort, joy, and childhood nostalgia.

Impact on product development

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Everlasting, traditional, family-favorite flavors

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Seasonal staples and modernized twists on classics

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Child-like inclusions and incorporations like cereal pieces

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Decade and playful inspired launches, i.e., tie dye cookie or splatter paint cake mix

Insights in action

Culinary inclusion

Key Consumer Motivation: Identity

Insight Summary: To champion inclusion, consumers are navigating the food and beverage landscape in search of products that reflect and celebrate diverse backgrounds.

Impact on product development

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Globally and culturally inspired taste profiles

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Varietal fruit and vegetable flavors

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Hyper-regional ingredient representations

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Wide range of spices, seasonings, herbs, grains, and pulses

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Distinctive colors and aromatics

Insights in action

With Sensient’s robust ingredient portfolio, we are uniquely positioned to help brands turn insights and ingredients into winning products on the shelf that delight consumers worldwide.

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