食品、饮料创新的 4 大消费趋势
森馨拥有强大的原料体系,这点让我们的消费者感到无比的兴奋,我们专业的销售团队会满足客户不断变化的需求。 同时,我们的市场团队也会定时分享我们的洞察信息,和客户围绕产品的开发进行探讨。 这样做的目的是帮助客户发现机会并快速有效地将产品推向市场
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/subhead.png)
健康 360°
消费关键点:健康
洞察力: 随着消费者对健康的关注度不断提升,也伴随着全球通货膨胀的不断加剧,消费者通过采取积极主动的预防措施,来达到他们在身体、情感、财务间的平衡。
对产品开发的影响
![1-Natural-and-organic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Natural-and-organic-ingredients-icon.png)
天然有机成分
![1-Functional-and-nootropic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Functional-and-nootropic-ingredients-icon.png)
功能性成分
![1-Plant-based-alternatives-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Plant-based-alternatives-icon.png)
植物基食品
![1-Veggie-powders-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Veggie-powders-icon.png)
素食
![1-Low-zero-sugar-and-sodium-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Low-zero-sugar-and-sodium-icon.png)
低/零糖和钠
![1-Cost-effective-solutions-and-formulations-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/1-Cost-effective-solutions-and-formulations-icon.png)
节约成本的解决方案和配方
案例分享
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/img-small-china.png)
强烈的感知
消费关键点:体验
洞察力: 消费者开始渴望追求新奇冒险的感觉,他们将食物作为可以使他们兴奋、快乐的源泉,这些食品让消费者沉浸在强烈,大胆,新奇的体验感中。
对产品开发的影响
![1-Natural-and-organic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/2-Dare-to-try-flavors-and-unexpected-flavor-mashups-icon.png)
敢于尝试新奇独特的味道
![1-Functional-and-nootropic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/2-Shareable-influencer-worthy-visuals-icon.png)
分享,具有视觉感官体验
![1-Plant-based-alternatives-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/2-Textural-layers-icon.png)
质构
![1-Veggie-powders-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/2-Extreme-sensory-attributes-ie-extra-spicy-or-hot-pink-color-icon.png)
极端感官体验(列如:辛辣或热粉红色)
![1-Low-zero-sugar-and-sodium-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/2-Interactive-elements-like-color-changing-tongue-staining-etc-icon.png)
互动元素,如色彩变化。
案例分享
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/img-big-china.png)
回到从前
消费关键点:体验
洞察力: 消费者渴望寻求一种安全和熟悉味道,他们希望在情感上得到慰藉,以更简单地方式找到充满舒适,欢乐,童年的感觉。
对产品开发的影响
![1-Natural-and-organic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/3-Everlasting-traditional-family-favorite-flavors-icon.png)
永恒,传统,家庭喜欢的口味
![1-Functional-and-nootropic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/3-Seasonal-staples-and-modernized-twists-on-classics-icon.png)
季节性、经典款
![1-Plant-based-alternatives-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/3-Child-like-inclusions-and-incorporations-like-cereal-pieces-icon.png)
儿童喜欢的类似于谷物片的食品
![1-Veggie-powders-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/3-Decade-and-playful-inspired-launches-ie-tie-dye-cookie-or-icon.png)
来自十年,有趣的灵感,即Tie Dye Cookie或Splatter Paint Cake Mix
案例分享
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/img-small-china-2.png)
菜肴融合
消费关键点:发现
洞察力: 消费者正在寻求跨品类的融合,同时他们也在寻找一些食物可以满足不同场景的需求。
对产品开发的影响
![1-Natural-and-organic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/4-Globally-and-culturally-inspired-taste-profiles-icon.png)
全球和文化的启发
![1-Functional-and-nootropic-ingredients-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/3-Varietal-fruit-and-vegetable-flavors-icon.png)
多种水果和蔬菜风味
![1-Plant-based-alternatives-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/4-Child-like-inclusions-and-incorporations-like-cereal-pieces-icon.png)
跨区域食材融合
![1-Veggie-powders-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/4-Wide-range-of-spices-seasonings-herbs-grains-and-pulses-icon.png)
各种香料,调味料,草药,谷物融合
![1-Low-zero-sugar-and-sodium-icon](https://staging.sensientfoodcolors.com/en-us/wp-content/uploads/2021/12/4-Distinctive-colors-and-aromatics.png)
独特的颜色和香气
案例分享
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/img-small-china-3.png)
森馨具有强大的研发团队,用我们专业的洞察力,给到客户一些灵感,满足不同消费者的需求。
![](http://staging.sensientfoodcolors.com/cn-cn/wp-content/uploads/2021/12/big-text.png)