China’s Ice Cream Market is Picking Up, But Per Capita is Still Lower Than the World Average
According to Euromonitor’s 2018 China Ice Cream and Frozen Dessert Report, since 2017, China has experienced the longest and hottest summer in the past decade, the retail volume of the Chinese ice cream market has finally ushered in 2017 after three consecutive years of decline. It has risen. According to the statistics of the China Ice Cream Market Research Center, the total ice cream market in China in 2018 reached 123.937 billion yuan, with a production and sales volume of 5.0624 million tons. Forward-looking Industrial Research Institute also predicted that by 2021, the Chinese ice cream market is expected to exceed 160 billion yuan.
Growth in China
Source: GlobalData
But at present, China’s per capita consumption is still generally low. According to Global Data’s 2016 data, China’s per capita consumption is only 2.1kg, far below the world average of 4kg, and even significantly lower than Asia’s highest Japan’s 11kg. The Chinese market still has a lot of potential
to be discovered.
Snacks, Adulthood, Novelty and Attention
How do the ice cream producers attract the discerning and “flickering” consumers from the taste and color of the tasteful kingdom, the value of the demeanor, and the personality-oriented consumer era?
Bright Color and Flavor Combination
In the era of “eat with eyes” and everyone from the media, colorful ice creams have a strong visual impact on the sensory experience of consumers, and they are more attractive to young people. Colorful colors usually mean a variety of flavor combinations, except for common caramel brown, milk white, strawberry red, and even matcha green, butterfly bean blue, purple potato purple, charcoal black, etc. are less common in ice cream. The color is also the first to appear in ice cream shops.
The whole family of Marbles Soda Cream (China Taiwan)
Nowadays, nostalgic marbled soda is appearing in ice cream. During the Midsummer Festival of Baodao from June 19th to July 16th, 2019, a Taiwanese family launched ice cream with marbled water.
Van Leeuwen Spinach Ice Cream (USA)
If you have seen the cartoons of “Popeye”, you must be impressed with the giants who defeated the giants after eating the canned spinach every time. “Grande Sailor” also helps parents to educate children who only love meat and do not like vegetables to eat more.
In addition, turmeric and sea salt are added. The trend concept of vegetarian ice cream is made from raw cashew milk, coconut milk, organic coconut oil, pure cocoa butter and organic sucrose with a hint of sweetness.
Dairy Queen’s Unspoken Snowstorm Space Ice Cream (USA)
Dairy Queen, the well-known chain fast food brand in the United States, has a reputation for not being able to sprinkle a cup, especially one of the favorite ice cream series for consumers.
In order to commemorate the 50th anniversary of the success of Apollo 11 on the moon landing, the first human mission to the moon, the blizzard series sold space ice cream for three days from June 24th to 26th.
If you see a color or concept you are interested in, please feel free to request a color sample or contact our team! Our color experts are always ready to help bring new ideas to life in your ice cream products.
