Elevating the Fun in Ice Cream with Color and Inclusions
With endless choices abound, today’s discerning consumers are having higher expectations in their indulgences. Ice cream lovers want to be excited, while manufacturers are constantly seeking how to engage their senses
and cater to their evolving tastes.
Tempt Taste Buds with Trendy Flavor Combinations:
61% of Thai consumers agree that ice cream with flavours from different categories is appealing.
Mintel, 2022
Ever bought something just to see if it was “worth the hype”? Ice cream is perfect flavor exploration since consumers take it as an opportunity to treat themselves. Adventurous flavors like lemon-basil brings a thrill to ordinary citrus while hints of chamomile and lavender evoke calm, comfort and wellbeing. Local twists can also make for flavor pairings that connect on a deeper nostalgic level. Talk to our team for more flavor ideations to spark your creativity!
Play With Multi-Sensorial Textures and Experiences:
In China, 55% of consumers are interested in new textures in traditional festive foods.
Mintel, 2022
While taste is undoubtedly crucial, today’s ice cream enthusiasts seek more than just a pleasant flavor. Textures like sticky, gooey, and crunchy give an experience that lingers in the memory of consumers. Sensient’s inclusions include cookie dough, fudge, sprinkles and flakes that will add an exciting dimension to the ice cream-eating experience!
Appeal with Natural and Premium Ingredients:
From 2021 to 2022, claims for “All Natural” products grew by 39.7% in Asia Pacific’s Dessert and Ice Cream category.
Mintel
In the era of clean labels and natural ingredients, consumers are drawn to products that align with their values. Having natural colors, flavors, and extracts claims will intrigue health-conscious consumers while catering to specific diets could keep them as loyalists. Collaborate with our experts for the perfect product that meets your requirements in taste, texture, regulatory needs, and more.
In the dynamic world of ice cream, manufacturers must continually adapt to the preferences of today’s consumers.
With Sensient, you can gain access to our cutting-edge insights and extensive portfolio of solutions. Set your brand apart and unlock new possibilities by scheduling a consult with us today!
