Adventurous Flavors Consumers Can’t Wait to Try
Ice cream market overview
The spread of the epidemic has created opportunities for the ice cream market this year. More consumers have begun to enjoy ice cream at home to relieve the anxiety and fatigue of the epidemic. According to data analysis by the Chicago market research company IRI, during the 52 weeks ending September 6, 2020, the sales of the ice cream sub-category under the ice cream/fruit sorbet category increased by 13.4% to US$6.8418 billion, unit sales also increased by 8.4%.
On the whole, the major trends of ice cream are mainly related to consumers’ health awareness, desire for indulgence, adventurous spirit, and the diversification and personalization of ice cream. Today we share one of the trends of ice cream:
Adventurous, Weird, and Strange Flavor Catch Consumer Attention
Curry-flavored ice cream, fried chicken-flavored ice cream, barbecue-flavored ice cream… There are always people who are uncomfortable with the status quo, like to challenge new things, and like to try a variety of new food flavors. And ice cream with social attributes has become an excellent carrier of adventurous flavor.
Since its establishment, the Betty Rae ice cream brand has been committed to challenging the original sweet flavors of ice cream, such as honey lavender, goat cheese, apricot, and candied walnut. Later, it even broke through the sweetness and developed curry, fried chicken and barbecue flavors ice cream. The biggest feature of Betty Rae is that there is a wall in the store where customers can write all the flavors they want on it. Since a customer wrote the word “gravy”, the owner of Betty Rae has worked hard to study the taste of barbecue, using neutral cream as the base material, coated with caramel stripes-made by original sauce of Joe’s Kansas City Bar-B-Que, one spoon of it will perfectly blend the sweetness and smoky flavor, and it tastes like bacon.
Betty Rae’s Ice Cream in the United States
Hey Tea is inspired by Singapore’s characteristic green plant Pandan. The fresh milk, brown sugar bobo and Pandan are intertwined to create a unique and refreshing smell. The top layer is covered with creamy cream and crispy roasted coconut flakes. The taste is progressive. It is currently only sale in Singapore.
Ice-cold Xindi ice cream, topped with greasy spicy oil, McDonald’s new product can be said to be a dark cuisine, sweet, salty and spicy oil ice, another kind of mixed flavor.
Hey Tea Pandan bobo
McDonald’s spicy oil Xindi
Alcoholic Flavor Infusions Give a New Twist
In the past year, food and beverages inspired by alcohol have grown wildly. Balchem forecast tipsy or mocktail (non-alcoholic cocktail) flavors will be popular. In fact, alcohol-flavored ice cream has entered China this year. German beer or Chinese rice wine can be mixed with ice cream. The special flavors of alcoholic ice cream satisfies consumers’ taste and curiosity, neutralizes the sweetness, and the taste is very different from ordinary ice cream.
Co-branding with wine merchants is another way to make tastes win. From the fact that Zhong Xuegao has co-branded with different wine merchants for two consecutive years, it can be seen that the wine filled ice cream is very popular in market. And Zhongjie cooperated with Maotai earlier and launched a limited amount of Maotai-flavored ice cream. In 2021, which wine-related flavors will stand out?
In addition, some foreign products can even obtain alcohol flavor and taste without adding alcohol.
In the United States, 365 Everyday Value’s alcohol-flavored dairy-free ice cream is suitable for vegetarians. This product does not contain gluten or alcohol, and the taste and flavor of alcohol can be obtained only by using natural flavors. There are three flavors in the series: Salted Pecan Bourbon, Irish Whiskey, Salted Caramel and Cherry Bourbon.
365 Everyday Value’s alcohol-flavored dairy-free ice cream
Color connected to these bold flavors can elevate taste profiles and delight consumers to encourage repeat purchasing. If you see a concept or color you’re interested in bringing to your next project, please feel free to contact our team! Our color experts are excited to help bring bold, unique profiles to life through characteristic colors in your products!
