Will Turmeric Be The Next Health Trend?
In recent years, turmeric and curcumin products have now become the mainstream trend of market development. As a source of Chinese medicine and food and traditional Indian Ayurvedic medicinal herb material, curcumin is very diversified in product innovation in many fields including food, beverage, health food, daily care and other fields, and its growth is also amazing. SPINS market data shows that in the 52 weeks ending March 24, 2019, the United States launched products with turmeric-based functional ingredients increased by 13%. Turmeric is still the market leader in natural health channels. There has also been a significant increase in specialty cuisine and multi-channel markets, with the annual growth rate of each channel basically around 20%. SPINS market data shows that the sales of functional foods and beverages containing turmeric have also seen a double-digit increase, driven by immune healthy instant beverages. All kinds of new products with curcumin as a selling point not only attract many consumers to plant grass, but also make many businesses turn to curcumin’s development strategy.
Turmeric Yogurt Swept The UK Market
British consumers are no strangers to turmeric yogurt. The British family dairy and retail brand Tims dairy launched The London Collection in 2019, which features “exotic flavors and spice blends from all over the world”. One of the products in this series is a Greek-style yogurt without lactose, mango & turmeric flavors. This series also features rhubarb/rose and chocolate orange marmalade flavors. In October 2018, Tims dairy collaborated with food blogger and well-known social media influencer Mandy Miller Simmonds to use his Greek-style yogurt as the basic ingredient of curry, further strengthening the connection between dairy ingredients and innovative formulas.
The London Collection series products were launched in convenience stores in the UK in March 2019. The company’s goal is to provide consumers with a trendy and delicious product that also brings additional health benefits. Tims Dairy said that the popularity of Middle Eastern ingredients in the UK market has increased, prompting the company to launch mango turmeric yogurt.
Box immediately racks lemon turmeric yogurt, leading the health upgrade of yogurt with the power of turmeric. Recently, He immediately put a turmeric drink on the shelf-Drink Lemon Turmeric Yogurt. The product is added with ≥10% lemon turmeric fruity sauce, which is fresh, smooth, and fruity. The price is 270g/12.9 yuan per cup on the Hema platform.
Turmeric Products Are Gradually Diversified
Turmeric/curcumin products are growing and diversifying. Based on the importance of turmeric in the Ayurvedic system and the proven efficacy of modern scientific research, health-conscious consumers are encouraged to incorporate turmeric and other Ayurvedic herbs into their daily lifestyles in a variety of ways. Traditionally, American consumers prefer tablet and capsule forms, but more and more people are interested in other dosage forms such as beverages, powdered premixes, and ready-to-eat beverages. In some other countries, such as Japan, beverages are very common product formulations, and it is expected that there will be more of this form in the United States in the future. Turmeric Boost Uplift, a turmeric powder product launched by Gaia Herbs, can be added to liquids. These new product formulations are very popular with the market and consumers.
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